about:
Cheryl
Lim Yujun
Over 9 years of experience, from agency to consultancy
LEADING AND DELIVERING DIGITAL-FIRST TO FULLY INTEGRATED REGIONAL ENTERPRISE AND LOCAL CONSUMER CAMPAIGNS IN NETWORK AGENCIES
TO ONE OF THE LARGEST GLOBAL DIGITAL AGENCIES.
Project Management
X Account Servicing hybrid
CURRENTLY A PROJECT LEAD AT ACCENTURE SONG, BUILDING ON MY AGENCY EXPERIENCE AS
AN ACCOUNT LEAD.
Macro in thought,
micro in execution
TOGETHER WITH THE CLIENTS, STRATEGISING THEIR BUSINESS NEEDS DOWN TO THE EXECUTIONAL DETAILS, EFFECTIVELY AND EFFICIENTLY.
experience
Digital Marketing Consultant
AUG 2021
formerly Interactive
PROJECT LEAD FOR BRAND, CONTENT AND DIGITAL ENGAGEMENT
Hands-on-can-do; working independently and as part of a cross-functional team with strong sense of ownership.
NEW BIZ: Crafting newbiz proposals, shaping the approach, developing detailed work plans, resource planning & budgeting and drafting scope of work.
DELIVERY:
Planning and ensuring timely delivery of milestones, tracking progress, foreseeing & resolving risks, scoping and resourcing, creating & constantly refining internal workflows to maintain efficiencies & harmony and driving stakeholder cadence, internal stand-ups & reviews.
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Market Lead for Jaguar Land Rover: Account lead driving the new brand transition, overseeing brand, creative, social, CRM, digital integration and analytics across 15 markets
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New metaverse project for property conglomerate: Project management for Brand track.
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New digital product for a government ministry (MM project): Project lead for the Brand track. Owning collaboration between internal PMO and clients.
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Global Loyalty & CRM pitch for one of the top oil & gas brands: Project lead for regional solutioning. Liaison across the global team (UK, US) and local market (SG, TH) teams. Bridging global client challenges with local insights, supporting in research & loyalty strategy.
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Sustainability: Account servicing for creative campaigns, production of podcasts, whitepapers and various digital creative assets.
Account Director
SEP 2017 - JUN 2021
ACCOUNT LEAD FOR THE ENTIRE CYCLE & CARRIAGE MULTI-FRANCHISE BRANDS – KIA, MITSUBISHI MOTORS, CITROËN AND DS
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From clinching Kia in 2018, to all multi-franchise brands in 2019. Driving key integrated product launches, e-commerce, performance & digital marketing: from strategy, lead nurturing & generation, creative ideation, execution & production to creative optimisation.
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Liaison across different internal divisions: Havas Media (Paid and SEO), Social and PR - across print, radio, OOH, digital, and social.
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Worked on dynamic creative strategies, personalization of digital user journeys & touchpoints based on consumer segmentation insights.
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Initiated and implemented internal cross-division processes.
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Grew a team from 2 to 5, ensuring day-to-day work is delivered effectively and efficiently.
OTHERS
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SP Group, Pigeon, Ensign InfoSecurity (cybersecurity arm of Certis Cisco):
Account lead, driving rebrand and product launches. -
Uniqlo: Digital AOR (2020).
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UOB: Website revamp for HK – managing multiple regional stakeholders, working with internal UX and creative team on content auditing & information architecture, managing content migration.
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FOX+: Guerilla content with in-house millennial content arm.
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BIC: Regional toolkit production.
NEW BIZ
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Leading pitches and subsequently onboarding the new wins - overall pitch liaison, scoping & costing, preparation and compilation of proposals & documents.
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Identifying potential opportunities and unlocking revenues from existing clients.
FINANCE
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Working with the commercial team on new business cost proposals.
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Monthly tracking and reconciliation of revenue & third-party.
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Revenue projection.
commendation
Kia’s account servicing team is definitely one of the stronger teams in the agency and I would say Cheryl is one of the reasons why. Being able to build the relationship with the clients and foresee the potential hiccups a project would have, help keep the account in check. She’s a colleague that will stand her ground for the agency when the clients try to overstep, even though we don’t always win the battle but it's a great feeling knowing someone has your back.
- Jared Kang
is a Creative Director in Havas
Cheryl has been extremely helpful and patient since our first few interactions, and I really appreciate her working style - how she is so approachable and genuine on a personal level, yet always remains professional and equipped with a great work ethic that inspires the people under her to follow suit. I really admire her level of meticulousness, and she definitely goes above and beyond when servicing clients.
- Tricia Tan
was an Account Executive in Havas
and a direct report
In a world where suits function more as project managers, Cheryl is a welcome throwback to a time where account managers were truly the brand guardians. She critiques the strategy in a way that enables us to anticipate and address clients’ concerns while keeping as true to the creative vision as we can. 11/10 would love for Cheryl to be my suit for the rest of my career!
- Adrianne Pan
was a Planner in Havas
Cheryl is one of those rare suits who is as liked by clients as she is by creatives, able to balance the tension between the two and guide everyone towards a good outcome. Unfailingly polite and yet authentically herself, she has a great attitude and commitment to getting things done and done right.
- Joanne Goh
was the Managing Director of gyro
and direct superior
Beneath Cheryl's easy-going nature beats the heart of a really good accounts person. She's intelligent, detail-oriented, diligent and works extremely hard. In the time I worked with her at gyro, I found her incredibly supportive of the creative process, focused on what she had to do and helpful in every way. She built a strong relationship with her clients and had the unenviable task of balancing the client's needs with the creative's demands. I would work with her again in a heartbeat.
There are a few people in the world whom you feel will always make your work better. And Cheryl is one of them. She is one of a dying breed of account managers who can quickly engage clients and colleagues alike with a great blend of charm and knowledge. You can always trust her to deliver even when under pressure and tight deadlines. To top it all, she’s great to have around and yeah, you will definitely want to work with her.
- Lixian Lee
was an Art Director in OgilvyOne
- Mark Chung
was Executive Creative Director of gyro
accomplishment
Communication
Collaboration
Achiever
Adaptability
Problem Solving
Project Silverline, Singtel
Cannes Lions: Gold in Mobile
Spikes: Gold in Digital
Creative Circle Awards: Silver in Mobile
FWA Mobile of the Day
Creative Circle Awards: Bronze in Innovative use of Tech for Mobile
Cannes: Bronze in Media
Mob-Ex: Bronze in Most Innovative Use of Mobile
Home Without Walls, Singtel
Marketing Excellence: Bronze in Branded Content
Movie Emoji - Singtel mio TV
D&AD Yellow Pencil
Cannes Lion: Silver in Mobile
IAS: Best Works & The People
Spikes: Broze in Mobile
CLIO: Bronze in Digital / Social
Cannes Lions: Bronze in Media
